"I've been going to Identities for 4 years for my haircuts and colors. I will never go anywhere else. I have found the most amazing, creative, artistic hairstylist ever! I am…"

From Business: Our beautiful historic Victorian is conveniently located downtown Kalamazoo. Parking is available BEHIND our spa and overflow parking at the church directly behind us as well…

"Best in service! My foundation for becoming the hairstylist I am today started with these amazingly talented women the first 3 years of my career. They helped give me the…"

"Love the salon. I have seen a few different stylist because of the high turnover rate, but my hair always looks great. The salon is always very inviting and I would recommend…"

"Really terrible experience! Bought a gift certificate and couldn't get in for months---to the point that it expired--and the owner would not re-new or extend...and then…"

"What a wonderful place to have a hot stone massage. They are to die for. So relaxing and the wonderful person that does them is just GREAT."

"When I was going to City Nail Spa, I was going there for a fill. The older women was doing my nails and a friend told me she's not spose to be working there because she does…"