General Info

During Suburban's 50-year existence in Yorktown Heights, NY, it may very well be true that the array of fine wine & spirit products in the world has evolved more dramatically than it had during the previous millennium! Our mission at Suburban has since been not just to keep up with those changing trends, but to be a part of creating them. And more specifically since the mid-1990s, a new demand amongst the American consumers has sent a message loud and clear.... Give us something interesting and different . Our first innovative step toward accommodating this new demand was a 1998 upgrade from your friendly neighborhood liquor store to your friendly progressive and upscale wine & spirits shop! The staff was doubled, and we found ourselves filling more than 5, 000 shelf slots with a cross-section of product ranging from old-fashioned to ultra-modern, modest to trendy, quaffable to collectable, and mainstream to esoteric. Our approach has been to offer a cornucopia of alternatives to the everyday brand-name items that all markets seem so weighed down by, and introduce people to the same world that the industry has introduced us to. Everyday, we take advantage of the diverse NY market that we are fortunate enough to be situated in by tasting through it, label by label, and ultimately connecting the consumer with something a little more special than they expected. The local result is a self-generated community that takes part in our own wine tastings, winemaker dinners and educational seminars. On the national level, we have cultivated intimate relationships with a customer base that seems as passionate as we are about obtaining and enjoying the latest and greatest juice, and are thrilled to have found the ultimate source.