Rafi is all that you could expect from a neighborhood jewelry shop & much more. The service is personalized & friendly & they do creative custom pieces as well as stock an unusual & distinctive array of jewels, watches & accessories. West Hollywood is very fortunate to have in mid city a neighborhood type jewelry store where they can depend on the selection, the quality, the prices & the honesty & helpfulness of the jeweler. He & his wife are very friendly & courteous whether you want a diamond or a battery.