General Info

For decades, our dealership operated under Marty Franich, a name you've come to know and trust. In February of 2016, the business was purchased by Peter Blackstock, owner of Victory Toyota/Scion and Lexus Monterey Peninsula, both located in Seaside, California. Peter has spent his entire career in the automobile business, the last 40-plus in the Monterey Bay area, making sure his customers get top-notch vehicle repair services and access to a huge selection of great cars. We're working hard to uphold-and exceed-the level of service you've grown accustomed to from the Franich team. In fact, we've retained nearly the entire staff, so you'll see a lot of familiar faces when you visit us for your vehicle purchase and/or repair needs. Whether you're looking to drive the incredible Ford Fusion or you need the hauling power of the legendary Ford F-150, head to Watsonville's Mid Bay Ford Lincoln for a great selection of new and used vehicles. Contact us to ask for more information about a specific model, set up a test drive or service appointment, or to inquire about financing. Better yet, why not drop in and see us! We think you'll like what you see. Most importantly, we look forward to becoming a part of the fabric of the Watsonville community. We hope to serve you soon.