General Info

Dramatic Innovation is a floral and event design company with a unique perspective. One of our key goals is what we call the “gasp factor” – that amazed reaction someone should have on walking into an event, seeing our creations. We collaborate with you to define and understand your vision and then pull together the necessary elements to bring that vision to life for you. Whether it’s an intimate dinner party, flowers for a bride’s special day, a corporate event, or any occasion, we always strive for that reaction. Creative director and founder Dan Rowland, discovered his passion for flowers and parties at an early age. This love and passion first took root in childhood, watching his mother host friends and family. She would cut and arrange flowers from the family garden to add that special welcoming touch. The house was perfectly cleaned, the food always something different and new. Every detail was arranged down to the type of napkin she chose. Dramatic Innovation was born of this legacy – embodying those same principles of warmth and attention to detail from years ago, but also integrating today’s progressive and eclectic design trends.