General Info

Bellanova Story Bellanova is the summer home of the style icon, from head to toe - from spectacular sun hats to fabulous flip-flops, and everything adventurous in between! Our selection of woman's clothing and accessories will take you from the beaches of the Seven Mile Island (Stone Harbor and Avalon, NJ) to a glamorous night out on the town. We offer carefully selected accessories and "special little something's" to complete your one of a kind look. Bellanova was established in Stone Harbor, New Jersey in 2004 by Cathy Schaffer - taking inspiration from her husband's late mother Amelia "Sally" Bellanova and stemming from a lifelong love of clothes. Bellanova's staff - like the clothes and accessories offered in the store - is exceptional, fun, helpful and unique. You can always find a sales associate willing to strike up a friendly chat and give you some insider information on the shore, all while you try on the perfect pair of One soles or great new pair of Joe's Jeans! We love to help clients of all shapes and sizes find the perfect outfits to fit their lives - and we've seen it all! Our clients range from shore residents to once-a-year visitors; from college students summering at the shore to grand moms enjoying the beach; from professionals enjoying a girl's weekend about town to stay-at-home moms looking for that exceptional outfit! Bellanova's selection has something for everyone at every age and most sizes! 2009 marked the launch of our online site - when you can't get to the beach, but still need your Bellanova fix, you can find us on the web! Please browse around our site and view our fabulous, up-to-date selections. If you're looking for a gift, you'll be sure to find something perfect - and maybe something special for yourself along the way.