General Info

Alpha Crown is the premiere watch store in Southlake, TX. We cater to watch enthusiasts and collectors shopping for pre-owned and authenticated Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Vacheron Constantin, Omega, and other Swiss Timepieces. We deliver the best-curated pre-owned luxury watch collection in our luxurious watch lounge that offers an open bar with top-shelf liquor and comfortable seating. Experience our Rolex styled customer service that is second to none.