General Info

West Marine Santa Cruz is the leading marine supply store outfitting anglers, paddlers, and boaters with all their watersport needs. A classic California beach town, Santa Cruz offers easy access to abundant waterways, stunning coastlines, and the Pacific Ocean. Anglers can target freshwater and saltwater catch from salmon to tuna on San Lorenzo River and Monterey Bay. For rods and reels, fishfinders, and other fishing equipment, stop by our store. Boaters and paddlers enjoy afternoons spotting wildlife in Moss Landing and relaxing on Santa Cruz Harbor. Our experienced staff can help you find paddles, PFDs, engine parts, and navigation systems.