General Info

General Sports and Entertainment is a marketing and management firm for sports and entertainment purposes. Established in 1998, it operates team acquisition and management, capital and management, executive placement, general sports speakers, and meetings and events. The company maintains a consulting services division that assists companies in evaluating and negotiating opportunities, developing marketing strategies, and handling marketing and activation, including event marketing, promotions and sweepstakes. General Sports and Entertainment also and operates a general sports alliances division that brokers strategic matches between sports and entertainment properties and corporate partners in the area of naming rights and major national and regional sponsorship agreements. Its clients include General Motors, Comerica, Pitney Bowes, AC Delco, Waste Management and The Cleveland Clinic. The company additionally owns and operates the Derby County Football Club of The Coca-Cola Football League Championship.