General Info

Located in Richmond, Va., Interactive Financial Marketing Group, also known as IFMG, is a special finance lead generation company. It is a member of the National Automobile Dealers Association, American Financial Services Association, Better Business Bureau and Richmond Chamber of Commerce. The company also offers a range of automotive marketing and lead generation services. Additionally, it offers a variety of auto dealership lead management solutions, as well as DOLLAR, which is a Web-based customer relationship management system. IFMG conducts a patent-pending program to follow up leads. It also offers a variety of lending services through its subsidiary, InterActive Financial Acceptance (IIFA). IIFA is one of the largest dealer groups in the United States.