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General Info
Mobile is one of the most effective marketing channels available to brands, providing a unique, one-to-one connection to the customer. But the potential of mobile goes far beyond one-off promotions; leveraged effectively, mobile can achieve an impact level of magnitude beyond traditional and fixed Internet marketing in terms of both individual tactics, and profitable ongoing customer relationships. How do you cause the perfect mobile storm? It begins with a holistic approach that spans the campaign lifecycle, from media to customer interaction to results, analytics, and optimization.