I always wanted to walk into a store (besides going into Starbucks) and they know who you are. The girls that work there are "super" friendly and are very good to their repeat costumers which they have quite a bit of. Besides the friendliness, I always find something "super" cool for my son. The t-shirts are great in the kid section. You will often find one of a kind items that make it fun to show off to other people while I tell them that they have to go into Hissyfits to see what they can find. All this from one little store in Phoenix........its a "wow" factor when you think that the owner Nikki started this from her love for cool kids clothes in the garage of her home.