General Info

Soil Retention The History The company started in 1987 with a license to distribute Loffelstein block throughout Southern California, Arizona and Southern Nevada. The initial company name was Loffel Retaining Walls, Inc After a brief experience with outsourcing the manufacturing of blocks, the first manufacturing plant was founded in the Southern California community of Perris. It consisted of a block machine installed under a canopy situated in a desert field. Construction equipment was rented and installation crews were inexperienced. Dedicated and talented construction crews were quickly formed, manufacturing equipment was refined and a business was developed. Business mainly developed from customers that recognized owner Jan Erik Janssons integrity as a businessman, like the look of the elliptically shaped retaining wall face, appreciated the companies ability to complete projects on-time, understand the advantages and aesthetics of a plantable wall system and tolerated Janssons difficulties with the English language. Success was imminent! Recognizing ways to improve upon the loffelstein product, Jansson repeatedly modified it to more effectively fit various market segments. The evolved and improved products were patented and trademarked as Verdura ("Verde" for green and "Dura" for durable) products. Continuing to manufacture and market both Verdura and Loffelstein, the company name was changed in 1993 to Soil Retention, Inc. The new name more accurately reflects its business direction. Several new products have been brought to the marketplace within the last few years. Soil Retention Family of Companies Today, the multifaceted organization consists of Soil Retention Systems, Inc as the construction and installation entity, Soil Retention Products, Inc as the manufacturing and licensing arm, Soil Retention Designs Inc as the engineering and design element, Toy Rentals, Inc which owns and rents manufacturing, transportation, and installation equipment. The corporate office provides a base from which Soil Retention can educate potential and existing customers through seminars and full size product displays. The corporate office is complete with private, secured parking areas, conference facilities, bar-b-que/patio area as well as a state of the art kitchen facility. With intent on employee involvement, the facility has been developed as a place where employees can enjoy a positive and professional environment in which to work and socialize as well as a location that has room for expansion. The company takes an active role in the community by hosting professional and community events. Soil Retention Products Soil Retention Products, Inc (SRP) provides the manufacturing and associated functions for the Soil Retention family of companies. The Plant is situated on a 10 acre site to the I-215/74 interchange in Romoland (Riverside County), CA. It consists of a 45, 0000 sq ft facility housing 5 block machines, curing area, quality control department, research and development lab, equipment production/maintenance shop and yard area where product reserves are maintained at high levels to serve customer needs on short notice. Products manufactured by Soil Retention Products, Inc are distributed via a sales network appropriate to the products being marketed. SRP employees involved in the marketing process include direct employees as well as manufacturers representatives located strategically within the marketing territory. Marketing is conducted via a wide variety of advertising methods to a diverse target market audience which includes general contractors, homeowners, design professionals, regulatory agencies, distribution outlets, local and national developers, and anyone that may use or affect the use of Soil Retention products. Products manufactured at the facility include the full range of Verdura fully plantable retaining wall products, Enviroflex articulating concrete block (ACB) erosion control mattresses, Candura retaini