General Info

For more than 50 years, Gallup & Robinson Inc. has been a specialty marketing research company. It offers a comprehensive toolkit of interlocking services that employ sales-validated measures for the evaluation, as well as diagnosis of advertising performance. The company works in all means of media, including every stage of completion, from concepts to in-market campaigns, along with applying all forms of data gathering, from in-person, telephone and web to physiological. Its wide array of services includes concept testing, ad pre-testing, impact copy testing, emotional response, campaign tracking, analytic capabilities, special study areas and custom research.