General Info

Marketing Management Analytics, formerly known as Media Market Analytics, helps companies answer business questions that are required to improve marketing investment. Forecasting, Marketing Mix Analysis, Optimization, Portfolio Management and What-If Planning & Simulation are among the company's services. Jenny Craig and Toys "R" Us are among MMA's clients. Company tools honed through 15 years work with many of the world s leading brands and products. They are designed to increase a company s return on ROMI by at least 15 percent in the first year of operation. Marketing Management Analytics, a private company with around 120 employees, is based in Wilton, Conn.