This establishment has been in New Bern since the dawn of time! It is family owned and operated & it shows. They care about their customers & go the extra mile to guarantee that your purchase is pleasant & that you have exactly the right piece for whatever the occasion. Their pieces are not "cookie cutter", or "mill", but rather as individual as the purchaser & they accept custom orders as well. One of the best Jewelers -- NOT a jewelry store, don't be confused. Jewelers are different in the fact they are IN LOVE with their trade; they don't love their trade -- in New Bern by far! I would recommend them to anyone, anywhere, anytime!