Today the outstanding team at Diamond's Direct helped the "3rd generation" of my family select an engagement ring. This has been a partnership for 35 years and we would never go anywhere else. John, Naomi, Maria and Dana are incredibly knowledgeable, they offer a great selection, or can custom make anything. They offer a quality product at a superior value. I urge everyone to take the time to visit Diamonds Direct!

Since working with Kristina Mahler, I have highly recommended Diamonds Direct to friends. She was friendly and emphatic with the loss of my diamond and she was patient and informative as I had to visit four times€ï¾¦.we found the perfect stone together!

We had been referred to Diamonds Direct by two different friends. Boy, am I glad we went there. Naomi and the rest of the staff were great to work with. They helped design a stunning ring! We couldn't be happier! Thanks so much!

I cannot begin to thank the team at Diamonds Direct for the fabulous work they did on my engagement ring! Naomi was so friendly and helpful and really took my wishes into account - the result is a gorgeous ring and a fabulous experience!

Amazing on each and every visit. Kristina and the other staff at Diamonds Direct have made me feel comfortable and excited each time I walk in the doors. I think my wife also feels the same way when I get home with new ideas from their knowledgeable and courteous team. I cant recommend Kristina, Naomi and John enough to any and all of my friends and family. They've made a customer for life here.

Kristina is amazing. She created the most beautiful ring. She recycled stones from a gents ring and created an engagement ring. Her creativity is exclusive to the industry.

I was worried about finding an honest jeweler that wasn't going to gouge us with prices. John was very friendly, and we got great service at great prices.

Kristina knows how to make my wife smile. I appreciate the quality and the craftsmanship involved in creating unique pieces.

five stars!

Kristina Mahler knows her craft and was dedicated to delivering a wonderful experience for Adam and I. Her approach to business helped us articulate exactly what we were looking for in an engagement ring. We love the finished product!

Kristina - Thank you for making our experience so special with the purchase of my new rings and caring about including pieces of my old set in the new! 32 years is a long time to go without making a change but boy was it worth it! This set is special!xo

Thank you for creating an amazing Engagement Ring for me. I am from Philadelphia, so the thought of working with someone across the country was hard at first. John and Kristina were awesome to work with and delivered better than I could have hoped!

My engagement ring was too big and I wanted to tweak it. After being turned down elsewhere for the changes I wanted, my friend took me here. It was like a fairytale. They did everything I asked in a timely manner. I would recommend Naomi to everyone!

I walked in the door with two facts..the size of the stone wanted and ring size ( Incorrect on the second fact). They helped me get just right ring and she loved it. Even misfired on the ring size and they help correct the issue quickly and free!

Great experience!! Kristina was amazing helping me pick out the perfect engagement ring!!!

Diamonds Direct is THE only place to buy jewelry in the Twin Cities!! The family-owned, local business provides top notch customer service, phenomenal quality and unbeatable prices. I've purchased several pieces over the years and adore them all.

Kristina at Diamonds Direct helped me design my one of a kind engagement ring that I just love! Great work! Can't wait to get their ideas for my wedding band!

Fantastic experience. Got a free appraisal and was told about other services but not pushy at all. I will be back!

Diamonds Direct jewelry store is always prompt and alluring.