I highly recommend Ultimate Rides in Madison. I looked at 3 vehicles here, RAV4, Subaru Forester, & Honda CR-V. I really liked the CR-V, especially because it was loaded with leather seats, blue tooth, sunroof, backup camera, & navigation system. With all the extra's, it was a little over our price range, but Vince and my husband worked out a reasonable price and I got the CR-V I really wanted. Thank you Ultimate Rides for all you did. I will l definitely buy another vehicle from you guys and recommend Ultimate Rides Inc. to friends & family.

I went to ultimate rides because my husband and I were thinking of getting a van. Peter was amazing and explained in detail what was included in my van and the price couldn't be beat. Also, the financing was very easy and I didn't have to do much for it. I did accidentally leave my ID and Peter was so kind to drive it to my husband. I would refer anyone there. Thank you!!!!

Bought our second car here very competitive with pricing saved over 2000$ by coming here and the car was in better shape too. Dont hesitate to buy from here great place.

Recently my wife and I were looking to add another SUV to our family. We had been looking at a Toyota 4Runner or Sequoia and went as far as 200 miles outside of Madison to search. A couple weeks back we just happen to drive by Ultimate Rides and drove through there lot on a Sunday. We saw the 2006 Sequoia they had on there lot. Long story short both Jon & Vince were extremely professional, accommodating and understanding of everything we wanted. We decided not to purchase the Sequoia only due to an unexpected expense. Once we are ready to pursue a vehicle, I will most definitely contact them. We look forward to hearing about there success in the Madison community for years to come.

I Love Ultimate Rides! I bought a car there yesterday 02/16/2015 and I am so impressed by the service, kindness, and price of the vehicles. I bought a BMW 5 series with low miles below what KBB said it was worth. In fact 2 thousand under Kelly Blue Book value!!! I strongly recommend going there and seeing my sales guy Jon. Good luck everyone!

I recently purchased a range rover sport at this location. I was very satisfied with the service provided and received a fair offer for my trade. They have a pretty good inventory for the madison area and I
would definitely be open to doing business again. I recommend this location to anyone looking for a new ride