- Kitchen RemodelingWhen Signature Kitchen Suite and their brand AOR, Innocean, wanted to make a big splash at this year’s Kitchen & Bath Industry Show Virtual Expo, they turned to Taylor James to deliver something epic. Picking up where we left off with our CGI Kitchens from earlier in the year, we created a series of interactive real-time virtual kitchens using Unreal game engine technology. The immersive experiences allowed event goers to experience a virtual walkthrough of uniquely designed kitchens, highlighting the elegant integration of the SKS products throughout each. Viewers were able to freely explore the beautifully designed products from various angles, select each to configure options, choose finishes, see how it operates, and learn more about its unique selling points. To say the least, our SKS Virtual Kitchen Experience wasn’t just epic, it was unreal. And, it was the world’s first-ever pixel streamed Virtual Kitchen Configurator Experience with raytracing enabled. Using our proprietary Smart Content workflow, our artists were able to streamline the creative production process and increase collaboration throughout all phases of the project. This methodology allowed us to create high-quality still & cinematic renderings while also optimizing the experience for pixel streaming.
- Bathroom Remodeling
- Door Installation/Replacement
- FramingIce played the role of a supportive actor, serving functions from containing the proteins to framing the space. Our approach entailed studying its properties using photo references and developing a CGI version through multiple iterations that allowed us to stage the cave and frame the story. Working in 3D afforded us incredible latitude to showcase different stages of the ice, ranging from completely frosted to crystal clear. This guided the viewer’s attention toward the discovery of the proteins.
- DrivewaysThe opening shot was quite labor intensive. After a several quick handheld tests in a driveway, we came up with the right angle and pull of the camera to move around to the car's profile. We mapped out the move during previz. This camera path was our best solution, as we could capture both the front on shot of the windshield, with rain droplets pushing up it using high-powered fans, the background environment and the camera swing around to profile. It also allowed us to quickly reset for new takes.