Seitan is coagulated wheat prteoin. I can see why this would confuse people used to using it, because while it *is* derived from wheat, it is pretty much pure gluten (prteoin) and wouldn't carry the same carb threat that other grain products would. It is not a super-processed food anyone could make it in their own kitchen by super-kneading dough until it is extremely rubbery and the starch and bran can be washed out. The texture is about like cheese curds, and it absorbs flavored readily.

Customer service is friendly and prices are always low or compareable with all other stores. Everyone seems more than willing to go out of their way to help me.