General Info

For over 100 years, we have been the family owned and operated jewelry store dedicated to helping multiple generations of couples and families create magical moments, traditions and heirlooms. With over 70 stores across ten Midwestern states, we've grown to become the oldest and largest family owned and operated jeweler in the nation. To thank for that, we have you, our guests, who trust us enough to be a part of your special moments and become a jewelry store your family depends on. Like you, we understand the importance of traditions and making memories. We have created a family of stores with knowledgeable staff, unique merchandise, and distinctive guest service. Our store's slogan, "jewelry created for now and forever", establishes our product as jewelry that is not only fashionable today, but timeless in beauty. We have the perfect pieces to help make your special moments sparkle for all of life's milestones including engagements, weddings, birthdays, holidays, and those "just because" moments.