- Permanent WavesTake your look to the next level with JCPenney's amazing selection of styling tools. Choose flat irons for sleek, super-straight locks or curling irons to add volume, waves, and curls. You'll also discover plenty of essential tools like hair dryers in a wide range of styles and hairbrushes for every hair type. No matter what styling tools you use, you'll find them all at JCPenney.
- Mineral MakeupShop our unbeatable selection of makeup and beauty products by the brands you love! At Sephora Inside JCPenney, you’ll find quality makeup and beauty products at budget friendly prices. The brands we carry include Fenty Beauty, Urban Decay, Anastasia Beverly Hills and much more. Not only do we have a large selection of makeup, but we also have the tools you need for a flawless application. Use the Beauty Blender sponge for an even, blended application of your cream or liquid based foundations. Apply the perfect amount of blush with one of our many blush brushes. Apply our setting powder or mineral makeup with a top of the line powder brush. Buy one of our liner brush, so you can nail your winged eyeliner look with incredible precision.