Been living in Ithaca for nearly 4 years and just discovered this little Korean store yesterdayhidden away in the Triphammer Mall. It's a great store for Korean/Japanese/Chinese goods with plenty of frozen goods, fresh vegetables/fruits too, and a good assortment of asian groceries. I didn't fully check out the back of the store, but I believe they have a place to rent asian videos, if you are interested. A TV is playing some Korean show or channel with some good music (classical) playing in the shop. The store does not smell fishy or herb-y like many asian stores do. The owner was particularly cute and welcoming. Best of all, the prices are VERY reasonable, with items on sale being great bargains. For asian staples (i.e. soy sauce and rice), it is definitely cheaper to buy here than at Tops or Wegmans, but for quality authentic Korean and Japanese brands. Soy sauce here was about $1 for a medium bottle, Tops (same day) was double. I'm going again today to pick up more pre-made foods!