General Info

Founded in 1983, Catalina Marketing Corporation provides behavior-based marketing solutions to brand manufacturers, retailers and health care providers. The company offers an array of marketing services that includes promotional messaging and loyalty programs. It serves more than 25,000 consumers through a distribution network of grocery, drug and mass merchandiser stores. Its health resource division works with pharmaceutical and consumer product manufacturers and retail pharmacists to provide patients with condition-specific health information and direct-to-patient communications. Catalina Marketing Corporation also maintains one of the largest online decision support databases in the world. It also features solutions for a variety of loyalty marketing development areas, including data management, analytics and program design.