I tried to avoid a painful and frustrating car-buying ordeal when buying a new Prius. I contacted Village Cadillac Toyota because their online pricing and reviews looked very good. I called and emailed before driving the hour and a half to the store. The Internet Salesperson did a great job assuring me they were straight forward, honest dealership looking to sell off 2015 inventory before the end of the year. She said they were paying premium prices on trade-ins and the pre-owned car manager was eager to see my car. I mentioned seeing several high end model IV’s & V’s listed at or below $19,000. At first she said they would honor their pricing, but then told me the manager said that pricing was “in error” and if I checked the stock and VIN numbers I would see those were actually level 2 cars advertised as IV’s & V’s. She said they were working to correct the erroneous listings and convinced me to come in and get a great deal… that they would take good care of me.



The floor salesperson was very polite, courteous, and apologized for the ‘misleading pricing’. We picked out a car and waited for the moment of truth. Bad news… there was no premium pricing for a trade… auction pricing only and the car would cost significantly more than the advertised price.



The truth was none of their Prius pricing on Cars.com was correct and much of their own website price was misleading. Brett Coble, the General Sales Manager, acted surprised and put out that I expected their pricing to be correct. His position was, yes we know the pricing is misleading… buy a car at a higher price. He said I would not be able to buy a comparable car at their price elsewhere.



In the final analysis if felt like the classic bait and switch… say anything to get customers in the store… The dealer Internet listings on Cars.com: mostly incorrect: dealer website pricing: misleading; dealer assurance to “honor pricing”: not true; dealer “paying premium price for trade-ins”: no true; dealer will correct misleading information on online: not true as of this posting; “No other dealership will give me as good a deal”: also not true



I thank Shaun & Otto for being friendly and courteous. I highly recommend the BUYER BEWARE dealing with the management.



Thanks Mark, Tarae, & Eddie at DeLuca Toyota for giving me a great experience and price!

Went there to buy new car, and instead was treated like crap, as they tried to rob me blind with my trade offering me half of book value. They refused to deal on the new vehicle at all, and wanted me to sign papers accepting $6000 for a $13000 car I own. As a veteran I can say honesty is important and this sort of dishonesty and profit taking turns me off. Just because they use Mark Martin NASCAR in their commercials doesn't make them trust worthy. The WISEGUYS puppets they claim are the other dealers in their ads are actually them and the way they do business. Totally rip offs.......