General Info

Founded in 1979 and based in Germantown, Md., ASC Database Marketing offers analysis, manipulation and management of marketing data. The company designs, develops and maintains marketing databases for various kinds of organizations, including insurance and financial firms, car manufacturers, travel organizations, and business-to-business marketers. Its database designing services include initial feasibility studies, data profiling, cost estimation, measurement criteria, objectives establishment and programming. The company s other services include debugging, management strategy setup, testing and measurement, training of client personnel, and assistance in hardware specification. It provides analytical services for direct marketing campaigns, advertising campaign performance and customer profiles. ASC Database Marketing also offers data services, such as data enrichment, capture, maintenance and cleaning services. The company offers consultation in several areas, including database design and development, measurement criteria, database marketing, and analytical assistance. It utilizes a variety of statistical techniques in its applications.