General Info

Optimal Livestock Services LLC is a wholly owned subsidiary of Optimal Ag Consulting, Inc based out of Fort Collins, Colorado. Optimal Livestock Services is focused on assisting sheep producers in optimizing herd performance and maximizing profits. Coupling our specialized animal health skills with years of sheep industry knowledge and expertise, we provide a complete resource for sustainable herd health and performance. Jay Parsons grew up on a diversified crop and livestock farm in the southwestern panhandle of Nebraska. He attended Hastings College and Colorado State University earning a bachelor's degree in mathematics and mathematics education, a master's degree in mathematics, and a Ph.D. in agricultural economics. His areas of specialization include production economics, risk management, and decision analysis. His current work is focused on helping farmers and ranchers understand risk and emerging management tools. Jay is President and co-owner of Optimal Ag Consulting, Inc in Fort Collins, Colorado. Along with his wife, Geri, he co-founded Optimal Livestock Services LLC in 2009 as a wholly owned subsidiary of Optimal Ag focused on meeting the growing services needs of the sheep and livestock industry and assisting producers in optimizing profitability. Jay teaches graduate courses in the Western Center for Integrated Resource Management at Colorado State University and remains active as a stake holder in the family farming operation in Nebraska.