I live in NC but visit Fernandina Beach 3 or 4 times a year. I ALWAYS go to What's in....it's a great place to find super deals on designer clothes, shoes, handbags. The store is very well organized, always clean, always well stocked. The prices can't be beat. I got a faux Prada bag there for $18---and no one can tell it's not the real thing. One of the owners there is named Suzanne. She's a great gal and is there working alot. She can always help you if you're looking for something special and she can tell you what the best deals are. I always feel welcome there and I never leave empty-handed. Don't take my word for it---check them out! You won't be disappointed (though you might be broke when you leave...)