General Info

Founded in 1922, Maidenform is one of the leading global intimate apparel companies. The company designs, sources and markets a range of intimate apparel products, including bras, panties and shape wear. Maidenform sells its products through multiple distribution channels, including national chains, mass merchants, warehouse clubs, off-price retailers, and departmental and outlet stores. The company sells its products under the Maidenform, Flexees, Lilyette, Sweet Nothings, Bodymates, Rendezvous, Subtract and Self Expressions brand names. Maidenform products are distributed in more than 60 countries and territories outside the United States. In addition, the company offers a range of bra accessories, such as concealers and enhancers.