Nice low-key store here. Plus they have high quality products, and most are organic. They are not the least expensive mattresses I've ever seen, but the quality is very high, and they're made by Savvy Rest, a reputable manufacturer. I liked wool topper they had on display- 3 inches thick! They also have a really cool, all-wool mattress. I also bought an organic wool pillow. I love it. It is softer than down.