I go once in a while for their sales, small business family owned, very friendly and helpful staff, in fact sometimes a bit too helpful. They sort of follow you around the store. It kind of was off putting, like 'do you think I am going go steal?' The clothes are really very nice, a lot of selection and different things for different tastes. Overpriced in my opinion, unless its on sale don't bother ($100 jeans). Prevalent brand is Volcom, and not just the casual stuff, but also the nice stuff you wouldn't know Volcom sold.