General Info

Financial Planning & Investment Management for Optometrists The daughter of Jerry Hayes, OD, Natalie Hayes Schmook, MBA, CFP® came from an optometric family and grew up with a broad exposure to the unique challenges and opportunities experienced by optometrists. She worked at E-dr. during its start up years and later served on the Advisory Board of HMI Buying Group and Red Tray. Her brother, Nathan Hayes, was a long time optometric consultant at Prima Eye Group and now works for IDOCTM in the same capacity.