I think they've got a new tag line now, but I love this one cause it's so true for me! This Publix is on my way home from work. They are soo nice here and the Aprons idea was genius!! Can't decide what to fix for dinner? They've got a recipe card for an entire dinner and all the ingredients right there. And they've got it cooked for you to taste! So you go in, taste it and pick up all the stuff to make it and head to the check out. Done! I love it!