99 Cents Plus Store is a new and unique discount retailer of consumable general merchandise in the heart of Chula Vista. They always deliver great value to their customers, and in these challenging economic times, they are the right choice for most families in town. Al, the storeowner, is always waving at passing residents who enjoy his small talk. He says that a good attitude is his secret to success He used to be the owner of Just Java Caf, a locally well-know social event venue, and has been a self-made businessman for over 25 years. He also currently owns a stereo shop, which has been open for over 15 years. The store provides a primary shopping destination for price-sensitive consumers and a fun bargain-hunt experience for value conscious consumers. The store is attractively merchandised and clean location that offers customers significant value on their everyday household needs. Even though it is a small store, they pack their walls with many of the essential items that people