General Info

Founded in 2002, NextAction is a cooperative of databases. It is a provider of cooperative data solutions for multichannel retailers. It has more than 1,100 member multichannel merchandisers that use its product-level database to target its consumers. The firm applies proprietary statistical models, data matching and processing, quality control, analytical algorithms and advanced technology to its relational database of more than 100 million households. It also applies multidimensional product data, individual purchasing data and a relational database to multichannel and multimedia advertising solutions. The firm offers various multichannel and multimedia solutions for acquisition, retention, customer behavior insight, low-cost message optimization and increased sales. NextAction offers its services for various clients that include Barrie Pace, Fabulous Furs, Hanna Andersson, New Braunfels Smokehouse, Silhouettes, Van Bourgondien, White Flower Farm and Edmund Scientific.