This store prices their items based on eBay selling prices. They often have eBay information sheets tucked in shoes, boots, etc. If they want to get eBay prices, they can pay $200/month for a store, insertion fees, eBay fees, PayPal fees, shipping and deal with returns and shipping and then get eBay prices...otherwise, price the items reasonably. I have seen items sit on shelves forever because most of us refuse to pay eBay prices. Get real!