General Info

is a personal training website dedicated to womens health, strength, and empowerment. As you can see above, their website does a great job of identifying with women right off the bat using both imagery and websites header. Then the website tells you exactly what they do (women-specific health and fitness coaching and certifications), followed by some serious social proof (recommended by Yale, Johns Hopkins, Time, ABC, Today, Womens Health, and more). Thanks to these, website visitors know exactly that theyre in the right place and that they can trust this brand.